Unveiling the Drama: The Extractive Industry’s Blockbuster Conference

Unveiling the Drama: The Extractive Industry's Blockbuster Conference

In the heart of Lagos, on the 2nd of April 2024, a spectacle is set to unfold—the Extractive Industry Sustainability and Investment Conference. Step into a world where the echoes of dynamite and drills meet the aspirations of sustainability and responsible investments. This is not just another conference; it’s the climax of a blockbuster tale that spans the gold rush, the diamond mines, the oil spills, and now, the dawn of a new age for the extractive industry.

Act I: The Gold Rush Gurus Reimagined

As prospectors once descended upon sun-soaked landscapes armed with pickaxes and dreams, today’s pioneers gather in Lagos, not for gold but for the golden opportunity to reshape the extractive industry. Fast fortunes will still be made, but this time, not at the expense of ethical quandaries. Partnerships formed and rivalries sparked will pave the way for a new era where sustainable practices and responsible investments are the true treasures.

Act II: Diamonds in the Rough, Now Polished

From the hushed corridors of diamond mines haunted by the specter of blood diamonds, the industry has emerged not only with glittering jewels but also with a conscience. The conference is the stage where the industry confronts its demons, acknowledging the dark past and embracing change demanded by conscientious consumers and regulatory bodies. It’s time to transform diamonds in the rough into symbols of ethical and responsible sourcing.

Act III: The Oil Spill Chronicles Turn a New Leaf

Cue the dramatic music once more as we dive into the murky depths of oil extraction. The notorious oil spills that once stained pristine shores now become chapters of redemption. The extractive industry, faced with adversity, has been forced to confront its environmental impact. In Lagos, the race for cleaner, greener alternatives takes center stage, promising a narrative shift from environmental degradation to eco-friendly innovation.

Finale: A New Age Dawns in Lagos

As the curtain falls on this extractive industry saga, a new dawn emerges in Lagos. Sustainability, social responsibility, and technological innovation take center stage. The industry is no longer a story of exploitation but a narrative of evolution. Attendees at the conference are the protagonists, shaping a plot twist that embraces environmental harmony, social justice, and economic prosperity. It’s a finale that promises to rewrite the script for a brighter future.

Epilogue: The Blockbuster Event of Reality and Resourcefulness

The Extractive Industry Sustainability and Investment Conference is not just a conference; it’s a living, breathing narrative. The drama, the twists, and turns are not confined to dusty mines and remote oil fields; they are playing out in the heart of Lagos. As we venture deeper into this world, eyes wide open, let’s witness and be part of the next thrilling chapter. The extractive industry, with all its drama, is poised for a new dawn—one where responsible practices and sustainability rewrite the script for a brighter future. See you there!

Join the Conversation: #SustainabilityConference #InvestInFuture #CriticalMinerals #ESG #EnergyTransition

Paving the Path to Sustainability: Investment and Financing Initiatives in Africa

Paving the Path to Sustainability: Investment and Financing Initiatives in Africa

Africa, a continent of unparalleled beauty and potential, is navigating the complex terrain of sustainable development. At the heart of this journey lies a crucial catalyst—investment and financing. As nations grapple with the dual challenge of fostering economic growth and addressing environmental and social concerns, a robust framework of funding initiatives and strategic partnerships is emerging. Let’s delve into the dynamic landscape of investment for sustainability in Africa.

1. International Partnerships and Funding Initiatives:

African Renewable Energy Initiative (AREI): In the pursuit of sustainable energy, AREI stands tall. Conceived as part of the Paris Agreement, it aims to mobilize substantial renewable energy capacity across the continent. With a target of 300 GW by 2030, this initiative underscores Africa’s commitment to a cleaner, greener future.

Green Climate Fund (GCF): A financial lifeline for developing nations, GCF empowers African countries to embark on low-emission, climate-resilient development paths. These funds are a testament to global solidarity in addressing climate change.

2. Development Finance Institutions (DFIs):

African Development Bank (AfDB): AfDB is a linchpin in Africa’s sustainable development. With a focus on renewable energy, climate resilience, and inclusive growth, it acts as a key financier and partner in shaping a sustainable future.

International Finance Corporation (IFC): The private sector plays a vital role in sustainability. IFC, as part of the World Bank Group, invests in projects fostering environmental and social responsibility, illustrating the potential of public-private collaboration.

3. Public-Private Partnerships (PPPs):

In the quest for sustainable development, governments are turning to PPPs. By aligning public resources with private sector expertise, this collaborative model is driving transformative change in sectors such as renewable energy and infrastructure.

4. Impact Investment:

The rise of impact investing marks a paradigm shift. Investors are now seeking ventures that deliver both financial returns and positive societal and environmental impacts. Africa’s sustainable businesses are increasingly becoming magnets for such socially responsible investments.

5. Local Capital Markets:

Homegrown solutions are vital. Local capital markets are evolving to include ESG criteria, encouraging investment in businesses that prioritize environmental, social, and governance principles. This shift contributes to the creation of a sustainable financial ecosystem.

6. Green Bonds:

African countries are tapping into the potential of green bonds. These financial instruments fund eco-friendly projects, from renewable energy initiatives to sustainable agriculture, attracting investors with a keen eye on both profit and environmental stewardship.

7. Innovation Hubs and Startups:

Innovation is the lifeblood of sustainability. Investment in innovation hubs and startups is gaining momentum, fostering technological solutions for challenges like energy access, water management, and waste reduction.

8. Capacity Building and Technical Assistance:

Investment goes beyond monetary contributions. Capacity building and technical assistance programs strengthen institutions and enhance governance, laying the groundwork for successful project implementation.

9. Risk Mitigation Instruments:

Mitigating risks is paramount to attracting private sector investment. Instruments such as guarantees and insurance provide the necessary assurance, enabling investors to participate confidently in projects that contribute to sustainability.

10. Regulatory Frameworks and Incentives:

Governments are pivotal players in creating an environment conducive to sustainable investment. Favorable regulatory frameworks and incentives, including tax breaks and subsidies, act as catalysts for businesses committed to sustainable practices.


As Africa charts its course towards sustainability, the investment landscape unfolds as a crucial protagonist in this narrative. Strategic partnerships, both local and global, are proving instrumental in driving the continent’s sustainable development agenda. The momentum is building, and as the investment ecosystem evolves, Africa’s journey toward a greener, more equitable future gains momentum. The seeds of sustainability have been planted, and with collaborative efforts, they are poised to blossom into a vibrant and sustainable reality for the entire continent. Africa is not just envisioning change; it is actively shaping a sustainable legacy for generations to come.

Sustainability in Africa: Nurturing a Greener Future

Africa, a continent marked by diverse ecosystems and rich cultural tapestry, is strategically positioning itself at the forefront of sustainability. Amidst environmental challenges, the region is embarking on a journey characterized by innovative solutions and a commitment to harmonizing economic development with ecological balance.

Elevating Renewable Energy Platforms:

Harnessing the abundant solar and wind resources, African nations are diligently investing in renewable energy infrastructure. Solar and wind projects, both large-scale and decentralized, are not only diversifying the energy mix but also ensuring a more sustainable and resilient power supply.

Conservation as Economic Strategy:

Preservation of biodiversity is no longer just an ethical consideration but a strategic economic move. Governments and organizations are emphasizing conservation efforts, recognizing the potential for eco-tourism, research partnerships, and sustainable resource management to fuel economic growth.

Transforming Agricultural Paradigms:

In the agricultural landscape, a transformation is underway towards sustainable practices. Agroecology, precision farming, and climate-smart agricultural techniques are enhancing productivity while minimizing environmental impact. The aim is to secure food production without compromising the health of the land.

Circular Economy Initiatives:

Cities and industries are adopting circular economy principles to minimize waste and maximize resource efficiency. Innovative waste management strategies, recycling initiatives, and repurposing projects are gaining traction, signaling a paradigm shift towards sustainable consumption and production.

Community Engagement and Empowerment:

Sustainable development is intrinsically tied to community engagement. Empowering local communities with knowledge and resources fosters a sense of ownership in environmental stewardship. From sustainable livelihood projects to participatory conservation programs, the emphasis is on inclusivity.

Technological Advancements for Sustainability:

Embracing the digital era, African nations are leveraging technology for sustainable development. Smart agriculture applications, data analytics for resource management, and digital platforms for environmental advocacy are becoming integral components of the sustainability landscape.

Strategic Education Initiatives:

Educational institutions are adapting their curriculum to include sustainability as a core principle. By instilling an ethos of environmental responsibility in future leaders, the continent is fostering a cadre of professionals equipped to address complex sustainability challenges.

Public-Private Collaboration:

Recognizing the magnitude of the task at hand, governments, NGOs, and private enterprises are forging collaborative partnerships. Public-private collaborations are driving innovation, channeling investments into sustainable projects, and ensuring a holistic approach to environmental stewardship.

Global Collaboration for Impact:

Africa is actively participating in global sustainability initiatives. By engaging in international dialogues, sharing best practices, and contributing to global environmental goals, the continent is positioning itself as a key player in the global sustainability arena.

In conclusion, Africa’s journey towards sustainability is a nuanced and strategic effort. By addressing environmental challenges through innovation, collaboration, and strategic planning, the continent is poised to contribute significantly to the global sustainability agenda. As Africa advances, it offers valuable insights and lessons for a world grappling with the imperative of sustainable development.

“Pioneering Green Initiatives in Nigerian Mining”

“Pioneering Green Initiatives in Nigerian Mining”

Published on November 3, 2023 by SustainableMiningNaija


The mining sector in Nigeria has long been a cornerstone of the nation’s economy, supplying vital raw materials for various industries. However, the environmental consequences and associated carbon emissions have raised serious concerns. In response, we’ll delve into the urgent need for decarbonization within the Nigerian mining value chain, drawing inspiration from actual companies operating in the country.

Mining in nigeria

The Mining Value Chain in Nigeria

The mining value chain encompasses exploration, extraction, processing, and transportation of minerals and metals. It involves exploration companies, mining operators, metal refineries, transportation firms, and off-takers. In Nigeria, the focus primarily revolves around minerals such as coal, limestone, and metals like iron ore, which are fundamental for the country’s industrial development.

Decarbonization Imperative: Real Stories

  1. Mining Operations: Consider Dangote Cement, a company that plays a pivotal role in Nigeria’s mining sector. Their mining operations employ heavy machinery, but to combat emissions, they’ve embraced cleaner technologies and renewable energy sources. This transition is significantly reducing the carbon footprint associated with mining in Nigeria, demonstrating their commitment to sustainability.
Dangote cement

Metal Refining: Ajaokuta Steel Company, a leading name in steel production in Nigeria, is another shining example. They have invested in energy-efficient processes to curtail carbon emissions. This involves adopting advanced technologies and eco-friendly practices, thus actively reducing their environmental impact.

Ajaokuta steel company

Transportation: Transporting minerals and metals across Nigeria traditionally relied on conventional diesel-powered vehicles. However, Julius Berger, a prominent construction company deeply intertwined with metals and materials, is leading the charge by incorporating electric vehicles (EVs) into their heavy haulage fleet. This eco-conscious shift is significantly cutting down emissions during transportation.

Julius Berger Electric Vehicle

Regulatory Landscape

Nigeria’s environmental regulations are evolving to confront carbon emissions and pollution within the mining sector. The government is enforcing stricter standards and pushing for the adoption of cleaner technologies and sustainable practices. Compliance with international agreements such as the Paris Agreement further underscores the urgency of decarbonization.

Risks and Rewards: A Balancing Act

The journey towards decarbonization in Nigeria’s mining industry brings both risks and rewards:

  • Risks: Companies that hesitate to adapt may face increased operational costs and potential regulatory penalties. However, these risks are outweighed by the potential rewards.

  • Rewards: Companies that wholeheartedly invest in decarbonization enjoy enhanced environmental sustainability, long-term cost savings, and a competitive edge in international markets that prioritize sustainable products.

Role of Renewable Energy Solutions: Illuminating the Way

  1. Solar Power: Dangote Cement’s investment in on-site solar power is a beacon of hope. By harnessing solar energy, they are not only reducing emissions but also cutting down on energy costs, making their operations more efficient and environmentally friendly.


Wind Power: Nigeria’s first wind farm, operated by Lekela Power, is supplying clean energy to various industries, including mining. This groundbreaking initiative showcases the potential of wind power in decarbonizing the entire mining value chain.

Wind Farm

Challenges in Using Gas

While natural gas is considered a cleaner alternative, Nigeria grapples with limited infrastructure and access to gas resources. Companies like Shell Nigeria are working tirelessly to innovate and find ways to mitigate emissions during gas production, paving the way for a greener future.

Power Solutions

Vertical Re-integration and Reducing Emissions: A Bold Leap

Julius Berger, a major player in construction and materials, has boldly embraced the integration of electric vehicles for heavy haulage. This move is not only reducing carbon emissions but also promoting sustainable transportation throughout the mining value chain.

Electric Vehicle

Green Hydrogen as a Transformative Fuel

The potential of green hydrogen as a transformative fuel extends to Nigeria. Companies in the country, such as Dangote Group, are exploring its use to power industrial processes and drastically cut down carbon emissions, presenting an exciting frontier in the quest for sustainability.

Green Hydrogen


The imperative to decarbonize the mining value chain in Nigeria is an increasingly urgent one, and the industry is stepping up to the challenge. Real-life stories of Nigerian companies showcase practical steps being taken to reduce carbon emissions, adopt cleaner technologies, and transition towards a more environmentally sustainable mining sector. These inspiring initiatives not only benefit Nigeria’s sustainable development but also position Nigerian companies as trailblazers in environmentally responsible practices.

Stay tuned for more updates on sustainability in the Nigerian mining industry! Subscribe to our newsletter and follow us on social media for the latest developments.



10 Simple Ways to Reduce Your Carbon Footprint at Home

10 Simple Ways to Reduce Your Carbon Footprint at Home

Are you concerned about your impact on the environment? Many of us are, and the good news is that there are plenty of simple, everyday actions you can take to reduce your carbon footprint and live a more eco-friendly lifestyle. In this blog, we’ll explore ten easy ways to make your home more environmentally friendly.

Led Light Bulb

1. Switch to LED Light Bulbs:

One of the simplest ways to reduce your carbon footprint is by replacing incandescent light bulbs with energy-efficient LED bulbs. LED bulbs consume significantly less energy and last much longer, helping you save money on your energy bills.

Unplug Electronics When Not in Use

2. Unplug Electronics When Not in Use:

Even when your electronics are turned off, they can still draw power. To prevent this “phantom” energy use, unplug devices or use smart power strips that cut off power when devices are not in use.

Reduce, Reuse, Recycle:

3. Reduce, Reuse, Recycle:

The classic “Three R’s” still apply. Reduce your consumption by buying only what you need, reuse items when possible, and make recycling a habit. Proper recycling reduces the need for new resources and lessens pollution.

Cut Down on Water Usage

4. Cut Down on Water Usage:

Conserving water not only reduces your water bill but also your carbon footprint. Fix any leaks, install low-flow faucets and showerheads, and consider collecting rainwater for outdoor use.

Opt for Energy-Efficient Appliances

5. Opt for Energy-Efficient Appliances:

When it’s time to replace your appliances, look for the ENERGY STAR label, which signifies that the product meets high energy efficiency standards. These appliances use less energy, reducing your utility bills.

Upgrade Your Home's Insulation

6. Upgrade Your Home’s Insulation:

Improving your home’s insulation helps maintain a consistent temperature, reducing the need for heating or cooling. This can significantly cut down your energy consumption.

Compost Kitchen Waste

7. Compost Kitchen Waste:

Composting organic kitchen waste like fruit and vegetable scraps reduces the amount of waste sent to landfills and produces nutrient-rich compost for your garden.

Choose Sustainable Transportation

8. Choose Sustainable Transportation:

Consider biking, walking, carpooling, or using public transportation when possible. If you own a car, opt for a fuel-efficient or electric vehicle to lower your carbon emissions.

Invest in Solar Panels

9. Invest in Solar Panels:

If you have the means, installing solar panels on your property can help generate your electricity and reduce your reliance on fossil fuels.

Support Renewable Energy Sources

10. Support Renewable Energy Sources:

If you can’t install solar panels, consider choosing a green energy plan from your utility company. These plans often source electricity from renewable sources like wind or solar power.

By incorporating these ten simple strategies into your daily life, you can significantly reduce your carbon footprint and contribute to a more sustainable future. Remember, small changes add up, and collectively, we can make a big difference in protecting our planet. Start today, and feel good about your role in preserving our environment for future generations.



Transforming E-Waste: A Beacon of Opportunity in Africa

Transforming E-Waste: A Beacon of Opportunity in Africa


My first fascination with metal recycling came 10 years ago when I was in contact with a company called Sun And Sand Industries, a prominent player in the world of aluminum work, wire rod production, aluminum alloy casting, and rolling mill operations. While they are renowned for their expertise in the metal industry, they also demonstrate the remarkable potential for larger players to make a significant impact in waste recycling sectors like e-waste. Sun And Sand Industries serves as an example of how established enterprises can leverage their resources and experience to tackle pressing global challenges, such as the growing e-waste crisis in Africa.

The African E-Waste Challenge

Across Africa, the problem of electronic waste, or e-waste, looms large. With the proliferation of electronic devices in the modern world, the continent grapples with the management of electronic waste, a complex issue that presents both environmental and health risks. In Nigeria alone, over 500,000 tonnes of discarded electronics are processed annually by approximately 100,000 informal e-waste pickers, often under hazardous conditions.

Unlocking E-Waste By-Products


The recycling of e-waste represents a transformative opportunity that can address this challenge while yielding valuable by-products when managed responsibly. As we’ve seen with Sun And Sand Industries, e-waste recycling can produce various valuable materials, including:

  1. Precious Metals: E-waste contains significant quantities of precious metals such as gold, silver, and palladium, vital for electronics manufacturing. Recycling reduces the need for environmentally harmful mining practices.


  1. Plastics: Recycling: e-waste recovers plastic components, helping to reduce the demand for new plastic production and combat plastic pollution.


  1. Rare Earth Elements: Many electronic devices contain rare earth elements crucial for technologies like renewable energy and electric vehicles.


  1. Copper and Aluminum: Abundant in electronics, these metals can be reused in various industries, reducing the need for virgin resource extraction.


  1. Recoverable Energy: Non-recyclable e-waste components can be used as a source of renewable energy through incineration.


Embracing the Circular Economy


E-waste recycling is perfectly aligned with the principles of a circular economy, which seeks to minimize waste and maximize resource efficiency. By recycling and reusing e-waste materials, Africa can significantly reduce the extraction of virgin resources, lower carbon emissions, and create a self-sustaining economic ecosystem.


Economic Opportunities Abound


  1. Job Creation: Formalizing the e-waste recycling sector can generate stable employment opportunities for thousands while improving working conditions.


  1. Local Industry Growth: Developing e-waste recycling infrastructure can stimulate the growth of local industries, including recycling centers and technology repair shops.


  1. Technological Innovation: Advanced technologies are required for efficient e-waste recycling, making it an ideal catalyst for innovation and research and development.


  1. Export Potential: Processed e-waste materials can be exported, bolstering foreign exchange earnings for African nations.

Prioritizing Health and Sustainability

While the economic prospects are promising, the health and safety of workers and communities must remain paramount. Stringent regulations and safety measures should be rigorously enforced to protect individuals and the environment from the hazards associated with unregulated e-waste processing.


Sun And Sand Industries’ successful venture into the aluminum industry exemplifies how established enterprises can lead the way in addressing global challenges. Their entry into responsible e-waste recycling highlights the transformative potential of this sector in Africa and beyond. We call upon partners, businesses, and organizations to collaborate with us in the pursuit of sustainability and responsible waste management. Joining the Outlier Venture Lab, a platform dedicated to innovation and sustainability, presents an opportunity to collectively drive change, foster innovation, and create a greener, more prosperous future for Africa and the world.


Let us unite to combat e-waste, establish circular economies, and pave the path toward a sustainable future. To take the first step in this transformative journey, visit  outlier venture lab (thebusinessoutliers.com) and explore the we possibilities offer . Together, we can make a significant impact and build a better world for all.

About Us

Outlier Venture lab is a climate & energy focused venture building platform started by  in 2018. The program aims to nurture and empower startups that address pressing environmental challenges. We have hosted companies working on innovative solutions such as plastic recycling, paper recycling for roofing materials, solar cook stoves, solar lamps, and plastic recycling for manufacturing floor tiles, among others.

At Outlier Venture Lab, we believe in the power of collaboration and support. That’s why we have partnered and received support  from esteemed organisations and individuals who share our vision. We are grateful for the support of GTbank, Basheer Tosin Ashafa (BAT), Fastizers Confectionery Limited, and many others who have played a significant role in driving the success of our program.

To ensure our entrepreneurs receive the best-in-class support, we have assembled a team of dedicated mentors, coaches, speakers and advisors. These industry experts bring their wealth of knowledge and experience to guide and uplift our entrepreneurs as they navigate the challenges of building their startups. Some of our esteemed mentors include Sam Rosenfeld, Chairman at Verdigris Holdings USA; Nelson Amoo, CEO at Inno Hub Ghana; Victor Amusa, Founder of Vicfold Recyclers Nigeria; Adan Mohammed, Co-founder of Ecodudu Kenya; Olumide Lawson, Director at Sahel Capital; and NSE Olugbenga, General Manager at Women Banking NG.

In 2021, the Initiative got a renewed focus under Brockville Investments Limited, to drive positive change. With a strong commitment to addressing pressing environmental challenges, our aim is to create a sustainable and resilient future.

Under the new administration, we continues to run the Outlier Venture Lab program, empowering climate-focused startups and providing them with the necessary resources and support to thrive. Our mission is to foster innovation, entrepreneurship, and impactful solutions that tackle climate change and promote sustainability.

As part of our efforts, we have developed an industry-focused approach with distinct tracks tailored to partner with companies in specific sectors. These tracks include Outlier Build (construction), Outlier Energize (power), Outlier Make (manufacturing), Outlier Grow (agriculture), Outlier Move (clean transport), and Outlier earth (extractive industries). Through these partnerships, we aim to create valuable solutions and add value to our partner companies.

Through strategic partnerships, mentorship, and access to a network of industry experts, we strive to create an ecosystem that nurtures and accelerates the growth of startups working on innovative solutions. By supporting these entrepreneurs, we aim to drive technological advancements, create jobs, and contribute to the overall well-being of communities.

How To Craft a Winning Sales Strategy





What if we told you that a clear and well-defined sales strategy is the key to achieving sustainable growth in terms of your business revenue? What if we told you that developing an effective sales strategy is a very important aspect of running a successful business? Truth is, a company can have a sales team or marketing department without a structured sales approach. Successful companies have both, and that is why they keep generating more sales and revenue.

When you make a good product or service, the best way to measure how well it did is to see how many people bought it. Many business owners spend a lot of time working on their products and marketing plans, but they don’t have time to work on a strategy for selling.

A winning sales strategy can help you achieve the following;

  • Understand what makes you stand out from the competition.
  • Decide who you want to reach with your product or service.
  • Plan out your elevator pitch.
  • Determine the most effective means of generating revenue.
  • Use a tried-and-true approach when approaching prospects.


Before we delve into how to develop a successful sales strategy, it makes sense to first of all talk about a sales plan which is like a road map that lays out the sales goals, strategies, and implementation and control measures needed to reach them. A sales strategy is what you need to do to reach a sales goal, so it’s part of a sales plan.

Keys to developing a sales plan

Your company has an identity, and so should your strategy be unique. You must develop a sales plan that is consistent with the identity and business model of your company. To do this, you will need to factor in these key components;

  • Your company’s vision. Your strategy must match the overall vision.
  • A written amount you want to generate in sales, monthly, quarterly or annually. Does this help with achieving the company’s vision?
  • An ideal profile of your customer. With this, your sales team can easily and quickly qualify prospects.
  • A good value proposition. Customers need to know how your product or service meets their needs, what it does for them, and how it differs from the competition in order to buy from you.
  • You need to set aside a specific amount of money and invest in your salespeople. They are going to need some form of training as well as tools and software to be able to sell more and faster.

Designing a strategy to increase sales

1). Get to know your target market and customer profile

To increase sales, what you want to do is to find out what’s working and do more. Therefore audit your existing customers to truly find out who they are. As a business owner, this is crucial since there is frequently a disconnect between your targeted consumers and your real customers. In a real sense, you’re marketing to the first group, whereas the second group are those who will really buy your goods or services from you.

Get to know your genuine customers and develop a customer profile that matches their identity. An effective way is to craft a compelling story that describes the person and lifestyle of this ideal customer.

The following is a story that describe the ideal customer for a laundry business;

Melvin is a 33-year old accountant who works in XYZ Bank. He rarely has time to do chores, not to talk about laundry. On Saturdays, he’s either in training or attending to his side business. Melvin’s home is always filled with unclean clothes and bedsheets as he needs to attend to his major priorities. He is, therefore, more than willing to take his clothes to a good laundry store so he can have them cleaned and ready for use.

To generate continuous sales, create a persona of actual buyers. Demographics such as 30-50 years old, business owner, retail industry, etc. can be boring. Whereas a customer profile that tells a story is something your sales team can relate to.

2). Identify the risks and opportunities

This is good for new entrants or businesses who are new to a certain industry. Identifying risks and opportunities means to perform a SWOT analysis of the market and industry to know where you stand in the competition. It assesses your company’s present state and identifies your competitors’ strengths and weaknesses.

3). Create a sales process model

A sales process is a set of predefined sequence of steps that must be followed in order to convert a potential lead into a customer. It comprises every phase of a potential customer’s sales journey, from the initial contact to the closing of the transaction. Every business that sells a product or service can gain from a clear understanding of their sales process (which, of course, is different from the sales strategy).

Suppose you don’t have a sales process in place? Your marketing efforts will go to waste since the team has no clearly defined roadmap to follow. When you have a sales process in place, you can keep tabs on how well your team is doing at each stage of the sales process and provide them feedback to help them get better. Your sales force may, for example, excel at giving pitches but struggle with resolving objections. It’s now possible for you to provide them with training so that they can better deal with objections.

4). Choose the right people to handle sales

In order to increase sales, you must hire individuals that fit in with your staff and the company’s culture as a whole. The process of hiring a top-notch salesperson can seem like a complex one. And so you want to write down the qualities you want in a good salesperson and use it when you interview people for the job.

It is important that you teach your “A-team” how to speak with prospects on the phone, deal with objections, and negotiate. Apart from skills, you should also make sure that they have the resources they require to close deals.

5). Take action

As things begin to fall into place, create a workflow that breaks down all of the activities involved in getting you closer to your goals. Assign the tasks to team members who have the necessary qualifications and expertise. Plan the completion of these tasks according to the schedule you have created. Ensure that your timeframe is in alignment with your revenue objectives.


Your best bet for long-term success is a clearly defined sales strategy. Take care of this one detail and monitor the upward and rightward movement of your company’s growth curve. If you don’t have one, your business could go out of business.

How To Retain Your Top Sales Talents

How To Retain Your Top Sales Talents

Are you looking for the best way to bring in high performing sales persons into your organisation? When you finally hire these “fresh and most innovative” talents, how can you, as a business owner, do your due diligence to make sure that they remain loyal to your business? That’s what you will take away at the end of this article.

First of all, let’s understand who these “fresh and most innovative” talents are. When you know who they are, and what they want “out of life” and in their career, you know how they think and what you can do to keep them.
Who are these Top Sales Talents (T.S.T)?
1. They are competent people. They are able to perform well under pressure because of their industry-related competence and flexibility.
2. They are innovative and open to challenges. They are good problem solvers who collaborate effectively with others.
3. They are highly-motivated and self-driven. They are aware of the influence a person’s mindset has on their surroundings. As a result, they don’t whine when they’re given a difficult assignment. Instead, they keep their spirits up and focus on what needs to be done to overcome a problem.
4. They believe in the company’s mission. They are goal-oriented. They begin each day by reviewing their personal and professional goals, then tailoring their actions accordingly. When they have to make a decision about sales or work, they think about whether their choice will help them reach their goals.
5. Their desire is to have work-life balance. In order to maintain routines and achieve long-term results, top sales talents understand how important it is to maintain a healthy work-life balance and to set aside time for personal well-being.
Tips for Managing Top Sales Talents
Having understood who top sales talents are, to keep them you need to learn how to manage them better. The following are seven strategies you can apply as a business owners;

1). First and foremost, emphasise the need of being flexible rather than being micromanaged.
Good sales employees are more likely to perform well if they are driven by a need for control over their job. Make sure you’re receptive to learning from top sales performers who find more efficient and creative ways to get things done.

2). Provide regular feedbacks but ensure they’re constructive
High-performing employees are known to seek ways of improvement, and so regular and constructive feedback is necessary. How? By having regular meetings with them. This can be once per week or twice every month. Go over the work, give comments, and talk about the long-term objectives. In this case, consistency is more important than how often you meet.

3). Assist them in achieving their goals.
Get to know your sales team better by spending time with them. Learn about the challenges they face and the resources they require so you may help them succeed.

4). Inform them of the ways in which they can contribute and benefit.
Involving your high-performing sales talents in unique projects can help them stay highly motivated. Ensure they know what new skill they will acquire by carrying out those activities.

5). Create possibilities for personal and professional development.
In many cases, top sales people quit because they do not feel they are progressing in the organisation. Therefore, make it easier for them to choose a career path in your organisation that aligns with your metrics and HR policy. For example, provide them access to online courses, networking events, or the chance to connect with top-performing sales teams in other companies. It is easy to retain them once they know you’re a part of their success.

6). Acknowledge and reward them for their efforts.
Assign high-priority tasks to your best sales talents. Show your appreciation for their efforts by praising and rewarding them for their accomplishments.

Final Thoughts
Be careful when dealing with your top sales talents. Never ever limit their potential. Always take them seriously and ensure they are not overworked. Make sure you pay attention when your best employees make suggestions about how your company could be better. This will help you keep the employees who are most excited about working for your company.

Do you want to lead your team to achieve sales targets? Enroll your team members for our next sales training program at Outlier Sales Academy’s

How to close the sales performance gap.

Sales are the heart of every business. Without sales, there are no customers, no revenue, no profit, no business.
For you want to thrive beyond launch the initial growth stages there needs to be a sales mentality in every of your employee. It starts with the security man or whoever answers your phone to those who engage with customers and the employees who execute the work
You and your team must view satisfying customer needs, wants, and desires as a time-phased interaction, or else all you will have would be transactions that are short-lived.
On April 7th Abayomi Ogunro will join our team to discuss how to close the sales performance gap.
We would touch on setting the appropriate sales strategy and measuring what your sales team is doing to meet the goals set in your sales strategy