HOW TO APPROACH AN INVESTOR

How do you reach out to an investor?

Assume you found a contact detail, perhaps an email address and then you decide to try what is called a cold call, but this time, via email.

What do you say in your mail?

Never forget, investors a pretty busy people who may get all sorts of unsolicited emails,

Therefore, you mail must be a good pitch, you have to make an impression in the shortest possible time or else your email will be treated as junk, or even spam.

So, you have less than 60 seconds to make a good impression, or he/she will junk or delete your email.

Typical questions entrepreneurs ask is
1). How do I reach out to potential investors?
2). What exactly do I say?
3). What is the ideal length of the email?
4). You are reading this post today because you have probably been in this situation before

And I am providing real-world answers to all the questions above

Firstly, even before you put pen to paper, well in this case before you put fingers to key board, start with a detailed research on the investor, find out which industry they invest in, do they work in your industry?

Come on, it would not make sense to ask someone who focuses solely on fin tech to put money in your Agro business, except of course your know that they may be looking to switch,- that information will still come as a result of research. Your research can be a simple internet search or speaking to a few people.

Next, you must find out how this investor works, is are they motivated by profit? research and development? social impact or policies?

Another important thing to do is to find out when the investor invests, do they run program cycles or are they investing all year round?

Here are 5 Key points to note when sending the email

1) Establish a connection by possibly mentioning something about what they do that is relevant to your business.
2) Talk about your business/idea , make sure you focus on the benefits and then the results also talk about the growth potential
3) A specific call to action would be an appropriate third note, you could ask them to check out your work and let you know what they think.
4) Follow up on your email, follow up but do not be a bother, always be courteous and professional.
5) Persistency will give you a response, it could be a ‘’yes’’, a ‘’no’’ or a ‘’maybe’’. The no may come with an explanation , and that is the feedback you are looking for!

These tips are the kind that work, raising capital is not about trial and error, but a systematic approach to achieving what you need.

In the program Think Finance, you will get information important and key principles that will help you achieve success faster.

Remember Think Finance is open now and will close very soon,
Click on the link to register.

Growth Outliers Bootcamp 30 days Online Business Strategy

Key Features

  • Learn how to prove your business and idea, prepare for the market
  • Tailored business strategy sessions
  • Learn to turn your idea into a profitable business
  • Hands-on workshop on creating a business model that will help you gain access to financing.
  • Dozens of real life examples of business models that are potentially disruptive and suited for the African market.

Bonus

  • Free eBook –Idea meets Market
  • Free eBook on how to find the right source of capital for your business.
  • Resources –Videos, books, materials.
  • Membership of closed business community

Find out more

Growth Outliers Bootcamp Introduction

 

 

 

How to Prove the worth of your Business Idea

This online course is designed to provide an easy way through which entrepreneurs can create business ideas that are fit for the locale and cheaply test if these ideas are viable.

What you would learn

With the use of numerous examples, in house proprietary worksheets, and resources and publication, you will discover ways to easily achieve the following.

  • Generate a business idea fit for the African market.
  • Test your idea with minimal resources.
  • Validate your business idea.
  • How to easily and cheaply identify market risk.

This course is for you

If you have a business idea and you’re looking for a way to test if the idea will make money in Africa, without wasting resources in doing so.

If you find it hard to decide which business to start.

If you are in need of a proven way to generate business ideas or prospects.

 

To watch a video click on the link

How to Prove the ,Worth of your Business Idea

To register, kindly click on the link below for course details

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