How do you reach out to an investor?
Assume you found a contact detail, perhaps an email address and then you decide to try what is called a cold call, but this time, via email.
What do you say in your mail?
Never forget, investors a pretty busy people who may get all sorts of unsolicited emails,
Therefore, you mail must be a good pitch, you have to make an impression in the shortest possible time or else your email will be treated as junk, or even spam.
So, you have less than 60 seconds to make a good impression, or he/she will junk or delete your email.
Typical questions entrepreneurs ask is
1). How do I reach out to potential investors?
2). What exactly do I say?
3). What is the ideal length of the email?
4). You are reading this post today because you have probably been in this situation before
And I am providing real-world answers to all the questions above
Firstly, even before you put pen to paper, well in this case before you put fingers to key board, start with a detailed research on the investor, find out which industry they invest in, do they work in your industry?
Come on, it would not make sense to ask someone who focuses solely on fin tech to put money in your Agro business, except of course your know that they may be looking to switch,- that information will still come as a result of research. Your research can be a simple internet search or speaking to a few people.
Next, you must find out how this investor works, is are they motivated by profit? research and development? social impact or policies?
Another important thing to do is to find out when the investor invests, do they run program cycles or are they investing all year round?
Here are 5 Key points to note when sending the email
1) Establish a connection by possibly mentioning something about what they do that is relevant to your business.
2) Talk about your business/idea , make sure you focus on the benefits and then the results also talk about the growth potential
3) A specific call to action would be an appropriate third note, you could ask them to check out your work and let you know what they think.
4) Follow up on your email, follow up but do not be a bother, always be courteous and professional.
5) Persistency will give you a response, it could be a ‘’yes’’, a ‘’no’’ or a ‘’maybe’’. The no may come with an explanation , and that is the feedback you are looking for!
These tips are the kind that work, raising capital is not about trial and error, but a systematic approach to achieving what you need.
In the program Think Finance, you will get information important and key principles that will help you achieve success faster.
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