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Sales are the heart of every business. Without sales, there are no customers, no revenue, no profit, no business.
For you want to thrive beyond launch the initial growth stages there needs to be a sales mentality in every of your employee. It starts with the security man or whoever answers your phone to those who engage with customers and the employees who execute the work
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You and your team must view satisfying customer needs, wants, and desires as a time-phased interaction, or else all you will have would be transactions that are short-lived.
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On April 7th Abayomi Ogunro will join our team to discuss how to close the sales performance gap.
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We would touch on setting the appropriate sales strategy and measuring what your sales team is doing to meet the goals set in your sales strategy
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Today, competition is more intense than it used to be. It’s all too
easy for your company to be endangered if you don’t differentiate yourself from the competition and don’t have the most efficient methods of selling.

And just like the title of this article, you will learn the exact same strategies that the highest performing businesses use to generate massive sales and grow their income. There is a clearly defined process to selling, and that’s what you’ll take away at the end of this article.

Prospecting or Getting New Leads
Prospecting the potential client is the first step in the sales process. But before you start marketing you; ve got to know who the exact buyer will be. In essence, you’re not just thinking of the best strategies to use in getting prospects to sign up but also understanding the buyer’s journey.

You must always identify with the challenges they face along with that journey, and whatever roadblocks are preventing them from achieving their desired results, which gap your products or services tend to close.
So you re looking at the lead generation process with both eyes - one on your marketing arsenal and the other on the buyer, from the moment he or she is aware of your product to the point of deciding to make that purchase.
So you want to make sure you study the market carefully to understand the three stages every buyer passes through, before saying yes or no, and adding paint a picture (of these) in your content marketing, ad, sales call, or face-to-face conversation.

Dissect (or break down) your prospects into groups
Who are these prospects? Have you met them? Do they all have the same
willingness or readiness to buy?
A very good product that distinguishes several buyers at different levels is
₦1,000 Naira phone recharge card. Some mobile phone users will buy normally because they need to recharge their mobile lines. For others, they are only interested when they need to subscribe to data. As there are different reasons why people will buy a particular product or pay for a specific service, so your prospect(s) qualify based on their; needs, interests, budget (money), or decisions.
Therefore, in assessing a potential prospect, ask questions in these four areas;
I) Needs: How strong are their needs?
II). Timing: How urgent are the needs? Are they desperate enough to solve
these needs? How desperate?
III). Budget: Can they pay for the product or service? Do they have the
finances to buy?
IV). Decision-making process: Do they have the power to make the decision
or must they talk to someone before making the purchase?

Sell by adding value
In the first two stages, you’re thinking and planning how to prospect with the
potential client. The next three stages are when you execute.
By adding value, you want the potential client to taste the icing before the actual cake. For example, if you’re trying to sell software, you can add value by doing the following;
● guiding them through the operation of your software.
● doing a demo presentation at their office.
● train them on a particular area of the software.
By doing this you’re adding value in advance to selling the actual product or
service.
Close the deal
A Harvard Business report suggests three common barriers Sales reps face to
closing any sale.
1. Talks that drag on for months, even years, with no end in sight.
2. An unwillingness by one party or both to make their best offer.
3. Tough competition that makes your counterpart reluctant to close with you.
And so, in getting the buyer to your side of the negotiation table, there are some techniques you need to practice.
● Learn about the potential client before engaging them.
● Listen more than you speak.
● Enter into the negotiation with a price you are confident about.
● Use the time to your advantage.
● Avoid being emotional during negotiation.
Close more sales
Most sales professionals go to sleep after closing the deal, not understanding
the need to get referrals and repeat business. That’s why this step is the most
important.
Sales don’t stop after you closed the client. As a sales rep, you don’t close in after you meet your target or sold to a high-paying client.
Therefore, to close more sales, you need to have a customer referral program.
The goal of a referral program is to bring in new customers. You can do this by
asking customers to think of people who might benefit from your product or
service then recommending them. Sales reps or teammates can then keep in touch with these leads because not only are they a good fit for your business, but they also know something about your product or service. Because they’ve been referred by someone they know,
they have a source that can vouch for your company’s honesty and customer
service.

Do you want to lead your team to achieve sales targets? Enroll your team members for our next sales training program at Outlier Sales Academy’s

CONTACT US VIA +234 817 971 4138 OR EMAIL sales@thebusinessoutliers.com

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Teaching children and teenagers about money could help them establish an active sense of good financial habits for the future. Letting your children develop good financial habits, helps them face and be ready for the financial affairs of the future and to know the role and advantages of budgeting, savings and investment.
Given how essential financial capabilities are to navigating life, it’s alarming that the school system doesn’t teach children about money.
As a parent, you should teach your child important financial skills.
Beth Kobliner says children as young as three years old can grasp financial concepts like saving and spending. And a report by researchers at the University of Cambridge commissioned by the United Kingdom’s Money Advice Service revealed that kids’ money habits are formed by age 7.
“The sooner parents start taking advantage of everyday teachable money moments (for example, give a six-year-old $2 and let her choose which fruit to buy), the better off our kids will be. Parents are the number one influence on their children’s financial behaviors, so it’s up to us to raise a generation of mindful consumers, investors, savers, and givers,” she says.

Budgeting
Budgeting means creating a plan to spend money. The spending plan is called a budget. Creating this spending plan allows you to ascertain beforehand whether you will have enough money to do the things you need to do or would like to do (to settle bills, or buy some things). Budgeting simply means balancing your expenses with your income.

Savings
Savings means money you set aside for future use rather than spending immediately. Along with the benefits of saving up for future use , delaying an impulse purchase also helps you decide whether it is something you really need, or something you will regret shortly after buying.

Investment
Investment is the act of putting out money in order to gain a profit. Investments are things we put our money to help it grow.

How to teach your child Saving, budgeting and Investment
Create three jars for your child – each labeled “Saving,” “Spending” and “Sharing” respectively. Every time your child receives money, whether for doing chores or from a birthday or as a gift, tell the child to divide the money equally among the jars. Have him or her use the spending jar for small purchases, like candy or something inexpensive that she wants. Money in the sharing jar can go to someone your child knows who needs it or be used to donate to a friend’s cause. The saving jar should be for more expensive items and for a long period of time.

Give your child some money, like N2000, in a supermarket and have her make choices about what cereal to buy, within the specifications of what you need, to give them the exposure to making choices with money.

Have your child set a longer-term goal for something costlier than the toys she may have been saving for. “Those sorts of exchanges, called opportunity costs — what are the things you have to forgo to save money — is a very important thing to talk about. These days, children are reluctant about saving because they want to buy stuff, but thinking of what long-term goals are and what they’re having to give up shows that it’s a good decision,” says Kobliner. For example, she says, if your child has a habit of buying a snack after school every day, she may decide she’d rather put that money toward an iPod.

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