The Business Outliers advises companies on strategic business concepts, using simple yet innovative methods.We have
advised clients on ideation, conceptualization and execution processes in their business —we help entrepreneurs transit
seamlessly from the idea stage, to achieve real and profitable business growth.
Founded by Olawunmi Olatunji
Olawunmi Olatunji, Nigeria, is the founder of The Business Outliers, a company that helps businesses transit from the
idea stage to achieving real and measurable business growth. An entrepreneur and experienced business strategist, her
previous experience spans a decade in the finance and petroleum sectors. She “believes in adding value to budding
businesses,” and “has a great passion for growth” and seeing young entrepreneurs succeed. She has mentored
entrepreneurs with several institutions for nearly a decade.
In her earlier career, Olawunmi gained cross-industry experience and developed valuable expertise while working in
the financial service industry. She understands risk and enterprise development. This understanding developed into a
passion for helping early-stage business growth. She has focused her expertise on business advising to help a number of
early- stage businesses develop successful business models and write business plans. She also delivers workshops and
seminars on entrepreneurship, business modelling and finance, business growth.
Olawunmi is the Author of ‘’Idea meets Market’’, a business startup ebook, which showcases how successful African
entrepreneurs easily and quickly prove their business idea, with the minimal resources.
The affairs of The Business Outliers, are jointly manged Olamide Nwaosa, by who is a member of the Association of
Chartered Certified Accountants . Olamide has a bachelors degree in accounting from Oxford Brookes University, in the
UK. And she has gain nearly 10 years of financial experience, working at Lloyds TSB bank, and NHS foundation
trust, both in the UK, in addition to working in the petroleum industry in Nigeria.